While associated with comfort and pleasure, alcohol continues to be a 'problem' substance, both for medical and political authorities and for many drinkers. In this broad-ranging and innovative historical-sociological investigation, Valverde explores the ways in which both authorities and individual consumers have defined and managed the pleasures and dangers of alcoholic beverages.

Paradoxically, excessive drinking has been perceived to weaken 'the free will' and to be simultaneously caused by a weakness of the will. Valverde explores how the notion of a free will has been challenged by ideas about addiction.

Based on years of original research, and drawing on North American, British and other sources, this book discusses nineteenth century 'dipsomania', the history of inebriate homes, postwar American notions of 'the alcoholic personality', Alcoholics Anonymous, fetal alcohol education, and liquor control and licencing.