An edition of The media handbook
(1995)
The media handbook
a complete guide to advertising media selection, planning, research, and buying
3rd ed.
by Helen E. Katz
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| Edition | Availability |
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1
The media handbook: a complete guide to advertising media selection, planning, research, and buying
2006, L. Erlbaum Associates
in English
- 3rd ed.
0805857176 9780805857177
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2
The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying (Volume in Lea's Communication Series)
April 2003, Lawrence Erlbaum Associates
Hardcover
in English
- 2nd edition
0805842675 9780805842678
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3
The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying (Volume in Lea's Communication Series)
May 2003, Lawrence Erlbaum Associates
Paperback
in English
- 2nd edition
0805842683 9780805842685
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4
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Book Details
Edition Notes
Includes bibliographical references and index.
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- Created April 1, 2008
- 13 revisions
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| March 7, 2023 | Edited by MARC Bot | import existing book |
| February 2, 2023 | Edited by ImportBot | import existing book |
| December 9, 2022 | Edited by ImportBot | import existing book |
| September 16, 2021 | Edited by ImportBot | import existing book |
| April 1, 2008 | Created by an anonymous user | Imported from Scriblio MARC record |