| Record ID | marc_nuls/NULS_PHC_180925.mrc:163631044:2081 |
| Source | marc_nuls |
| Download Link | /show-records/marc_nuls/NULS_PHC_180925.mrc:163631044:2081?format=raw |
LEADER: 02081cam 22005054a 4500
001 9921136000001661
005 20150423133327.0
008 051129s2007 njua b 001 0 eng
010 $a 2005057745
020 $a0805857176 (alk. paper)
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035 $a(CSdNU)u293447-01national_inst
035 $a(OCoLC)62421348
035 $a(OCoLC)62421348
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049 $aCNUM
050 00 $aHF5826.5$b.K38 2007
082 00 $a659$222
100 1 $aKatz, Helen E.
245 14 $aThe media handbook :$ba complete guide to advertising media selection, planning, research, and buying /$cHelen Katz.
250 $a3rd ed.
260 $aMahwah, N.J. :$bL. Erlbaum Associates,$c2007.
300 $axvii, 189 p. :$bill. ;$c23 cm.
440 0 $aLEA's communication series
504 $aIncludes bibliographical references (p. 181-184) and index.
505 0 $aWhat is media? -- Media in the marketing context -- Developing optimal media objectives -- Exploring the media -- Terms, calculations, and considerations -- Creating the plan -- Offering alternatives -- Making the media buys -- Evaluating the media plan.
650 0 $aAdvertising media planning.
650 0 $aMass media and business.
650 0 $aMarketing channels.
938 $aBaker & Taylor$bBKTY$c65.00$d65.00$i0805857176$n0006661990$sactive
938 $aBaker & Taylor$bBKTY$c29.95$d29.95$i0805857184$n0006661991$sactive
938 $aIngram$bINGR$n0805857184
938 $aBaker and Taylor$bBTCP$n2005057745
938 $aYBP Library Services$bYANK$n2446635
947 $fSOBM-MKT$hCIRCSTACKS$p$28.45$q1
949 $aHF 5826.5 .K38 2007$i31786102100002
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999 $aHF 5826.5 .K38 2007$wLC$c1$i31786102100002$d9/24/2007$e9/22/2007 $lCIRCSTACKS$mNULS$n1$rY$sY$tBOOK$u3/9/2007