| Record ID | ia:mediahandbookcom0000katz_w6h5 |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/mediahandbookcom0000katz_w6h5/mediahandbookcom0000katz_w6h5_marc.xml |
| Download MARC binary | https://www.archive.org/download/mediahandbookcom0000katz_w6h5/mediahandbookcom0000katz_w6h5_meta.mrc |
LEADER: 01189cam a22003254a 4500
001 2005057745
003 DLC
005 20061011100621.0
008 051129s2007 njua b 001 0 eng
010 $a 2005057745
020 $a0805857176 (alk. paper)
020 $a0805857184 (alk. paper)
020 $a9780805857184
035 $a(OCoLC)ocm62421348
040 $aDLC$cDLC$dC#P$dBAKER$dDLC
042 $apcc
050 00 $aHF5826.5$b.K38 2007
082 00 $a659$222
100 1 $aKatz, Helen E.
245 14 $aThe media handbook :$ba complete guide to advertising media selection, planning, research, and buying /$cHelen Katz.
250 $a3rd ed.
260 $aMahwah, N.J. :$bL. Erlbaum Associates,$c2007.
300 $axvii, 189 p. :$bill. ;$c23 cm.
440 0 $aLEA's communication series
504 $aIncludes bibliographical references (p. 181-184) and index.
650 0 $aAdvertising media planning.
650 0 $aMass media and business.
650 0 $aMarketing channels.
856 42 $3Publisher description$uhttp://www.loc.gov/catdir/enhancements/fy0701/2005057745-d.html
856 41 $3Table of contents only$uhttp://www.loc.gov/catdir/enhancements/fy0701/2005057745-t.html