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This entire book is a practical guide loaded with topical examples. As in the first edition, The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making, Second Edition shows how sound analysis could have prevented some well-known pricing failures and, in other cases, has pointed the way to profitable successes!.
Nagle and Holden offer a conceptual approach that helps readers learn how to THINK about pricing, and include step-by-step formulas and procedures that show readers HOW to analyze a pricing problem and formulate a pricing strategy.
A sampling of topics includes advice on how to understand how costs affect your pricing and profits, integrate costs with market-based pricing, integrate the elements of profitability, capture full value through price segmentation, adapt strategy in a changing life-cycle environment, develop models to aid in anticipating purchase behavior, and determine the constraints on profit maximization.
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Previews available in: English
Showing 4 featured editions. View all 14 editions?
Edition | Availability |
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1
Strategy and Tactics of Pricing: New International Edition
2016, Taylor & Francis Group
in English
1315266229 9781315266220
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2
The strategy and tactics of pricing: a guide to growing more profitably
2006, Pearson/Prentice Hall
in English
- 4th ed.
0131856774 9780131856776
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3
The strategy and tactics of pricing: a guide to profitable decision making
1995, Prentice Hall
in English
- 2nd ed.
0136693768 9780136693765
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4
The strategy and tactics of pricing: a guide to profitable decision making
1987, Prentice-Hall, Prentice Hall
in English
0138515107 9780138515102
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