The strategy and tactics of pricing
a guide to growing more profitably
by Thomas T. Nagle, Reed K. Holden, and John Hogan
- 26 Want to read
- 2 Currently reading
- 1 Have read
This entire book is a practical guide loaded with topical examples. As in the first edition, The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making, Second Edition shows how sound analysis could have prevented some well-known pricing failures and, in other cases, has pointed the way to profitable successes!.
Nagle and Holden offer a conceptual approach that helps readers learn how to THINK about pricing, and include step-by-step formulas and procedures that show readers HOW to analyze a pricing problem and formulate a pricing strategy.
A sampling of topics includes advice on how to understand how costs affect your pricing and profits, integrate costs with market-based pricing, integrate the elements of profitability, capture full value through price segmentation, adapt strategy in a changing life-cycle environment, develop models to aid in anticipating purchase behavior, and determine the constraints on profit maximization.
Check nearby libraries
Buy this book
Previews available in: English
Subjects
Showing 3 featured editions. View all 14 editions?
| Edition | Availability |
|---|---|
1
The strategy and tactics of pricing: a guide to growing more profitably
2006, Pearson/Prentice Hall
in English
- 4th ed.
0131856774 9780131856776
|
aaaa
|
2
The strategy and tactics of pricing: a guide to profitable decision making
1995, Prentice Hall
in English
- 2nd ed.
0136693768 9780136693765
|
eeee
|
3
The strategy and tactics of pricing: a guide to profitable decision making
1987, Prentice-Hall, Prentice Hall
in English
0138515107 9780138515102
|
eeee
|
Book Details
Edition Notes
Includes bibliographical references and index.
Classifications
The Physical Object
Edition Identifiers
Work Identifiers
Community Reviews (0)
Lists
Wikipedia citation
×CloseCopy and paste this code into your Wikipedia page. Need help?