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Previews available in: English
Edition | Availability |
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1
Field guide: how to be a fashion designer
2009, Rockport Publishers
in English
161060170X 9781610601702
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Book Details
Table of Contents
Cover
Title
CONTENTS
PREFACE
THE WORLD OF FASHION
WHAT IS FASHION?
REASONS AND PURPOSES OF DRESS
ORIGIN AND EVOLUTION OF FASHION
Aristocratic Fashion
Centennial Fashion
Open Fashion
ORGANIZATION OF THE CURRENT FASHION SYSTEM
Haute Couture
Prît-À-Porter
Sportswear
Large-scale distribution
The world of luxury
GLOSSARY
DEVELOPMENT PROCESS
REFERENCES
THE SKETCHBOOK
SILHOUETTES AND LINES
COLOR
MATERIALS AND FABRICS
Fibers
Fabrics
Accessories
CONCEPT BOOK OR THEMATIC PANELTHE FASHION FIGURE
Proportions
Poses
Representation techniques
TECHNICAL SPECIFICATION
THE PATTERN
THE MOULAGE
THE TEST GARMENT
THE PROTOTYPE
GLOSSARY
PRODUCTION
CHAINS OF PRODUCTION
PURCHASE OF RAW MATERIALS
Textile fairs
Purchasing alternatives
The suppliers
TEXTILE ENNOBLING
Dyeing
Bleaching
Prints
Dressings
COLLECTION OF SAMPLES
Pattern grading
CALCULATION OF COSTS
PRODUCTION
WAREHOUSE
CALENDAR
PRODUCTION MANAGEMENT
GLOSSARYSALES AND DISTRIBUTION
SALES PROCESS
The agent or sales representative
Presentation of the collection
Making the sale
Post-sales service and penalizations
DISTRIBUTION
The multi-brand store
The single-brand store
Large department stores
Outlets
Supermarkets and hypermarkets
Catalog sales
Street markets
The website
GLOSSARY
COMMUNICATION
FASHION AND COMMUNICATION
PROCESSES AND AGENTS
The press office
Public relations
The advertising agency
Celebrities
INSTRUMENTS OF COMMUNICATIONInstruments of institutional communiction
SEASONAL INSTRUMENTS OF COMMUNICATION
MEDIA
The press
Television and radio
Exterior advertising
GLOSSARY
RECOMMENDED READING
DIRECTORY OF FASHION DESIGN SCHOOLS
Edition Notes
Includes bibliographical references.
Classifications
External Links
The Physical Object
Edition Identifiers
Work Identifiers
Community Reviews (0)
History
- Created March 26, 2021
- 4 revisions
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December 13, 2022 | Edited by MARC Bot | import existing book |
February 26, 2022 | Edited by ImportBot | import existing book |
October 4, 2021 | Edited by ImportBot | import existing book |
March 26, 2021 | Created by MARC Bot | Imported from Internet Archive item record |