The Jew Store is an intimate family story that sheds new light on a piece of American history. Here is One Man's Family with a twist: a Jew, born into poverty in pre-revolutionary Russia, finds his way to America, finds a trade, finds a wife, and sets out to find his fortune in a place where Jews are unwelcome.

In 1920s small town America, the ubiquitous dry goods store - selling work clothes and school clothes, sheets and towels, yard goods and notions - was usually owned by Jews and often referred to as "the Jew store," which is how Bronson's Low-Priced Store, Stella Suberman's father's retail establishment in Concordia, Tennessee, was known.

Like other enterprising Jewish immigrants of the period - Levi Strauss and the founders of Rich's and Goldsmith's, for instance - Aaron Bronson set out from New York City in search of a place to settle his family and prove himself as businessman and provider. He proved that...and much more.