An edition of Value proposition design (2014)

Value proposition design

how to create products and services customers want

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Last edited by ImportBot
December 20, 2023 | History
An edition of Value proposition design (2014)

Value proposition design

how to create products and services customers want

  • 0 Ratings
  • 27 Want to read
  • 2 Currently reading
  • 2 Have read

The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won't work. You'll learn the simple but comprehensive process of designing and testing value propositions, taking the guesswork out of creating products and services that perfectly match customers' needs and desires. Practical exercises, illustrations and tools help you immediately improve your product, service, or new business idea. In addition the book gives you exclusive access to an online companion on Strategyzer.com.

Publish Date
Publisher
John Wiley & Sons
Language
English
Pages
290

Buy this book

Previews available in: English

Edition Availability
Cover of: Value Proposition Design
Value Proposition Design: How to Create Products and Services Customers Want
2015, Wiley & Sons, Incorporated, John
in English
Cover of: Value Proposition Design
Cover of: Value Proposition Design
Value Proposition Design: How to Create Products and Services Customers Want
2015-01-05, Wiley India Private Limited
Cover of: Value Proposition Design
Value Proposition Design: How to Create Products and Services Customers Want
2015, Wiley & Sons, Incorporated, John
in English
Cover of: Value Proposition Design
Value Proposition Design: How to Create Products and Services Customers Want
2015, Wiley & Sons, Incorporated, John
in English
Cover of: Value Proposition Design
Cover of: Value proposition design

Add another edition?

Book Details


Table of Contents

Canvas. Customer profile ; Value map ; Fit
Design. Prototyping possibilities ; Starting points ; Understanding customers ; Making choices ; Finding the right business model ; Designing in established organizations
Test. What to test ; Testing step-by-step ; Experiment library ; Bringing it all together
Evolve. Create alignment ; measure & monitor ; Improve relentlessly ; Reinvent yourself constantly ; Taobao : reinventing (e)-commerce.

Edition Notes

Includes index.

Classifications

Dewey Decimal Class
658.4012
Library of Congress
HF5415.5 .O83 2014, HF5415.5 .O87 2014, HD30.28

The Physical Object

Pagination
xxv, 290 pages
Number of pages
290

ID Numbers

Open Library
OL27170722M
Internet Archive
valueproposition0000unse
ISBN 10
1118968050
ISBN 13
9781118968055
LCCN
2015303108
OCLC/WorldCat
1001926583, 894271736, 1089112362

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History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
December 20, 2023 Edited by ImportBot import existing book
December 4, 2022 Edited by ImportBot import existing book
April 13, 2022 Edited by ImportBot import existing book
October 10, 2020 Edited by ImportBot import existing book
July 18, 2019 Created by MARC Bot Imported from marc_openlibraries_sanfranciscopubliclibrary MARC record