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Updated for 2009, this is an indispensable guide to starting and running a small business. With sections on getting started, direct marketing, building customer relations, management and accounting, this text is a bible for small businesses.
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The Financial Times guide to business start up 2009
2009, Financial Times/Prentice Hall
in English
- 22nd ed.
0273721550 9780273721550
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Book Details
Table of Contents
You and your ideas
Who will buy?
A spot of coaching
Your business identity
Are you sure?
The business plan
Timing the jump
Less than 100 per cent
Off the peg
Franchises
Beating the pirates
The right name
Getting the message across
Getting new customers
Building customer relationships
How to set a price
Choosing your workplace
Information technology
and other equipment
Professional back-up
Getting the right stuff
Your rights and duties as an employer
Insurance
Forecasting
Raising the money
Staying afloat
Moving ahead
Not waving but drowning
Keeping the record straight
Tax
VAT
Pensions and retirement.
Edition Notes
Includes bibliographical references (pages 415-426) and index.
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- Created June 30, 2019
- 4 revisions
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December 8, 2022 | Edited by ImportBot | import existing book |
November 18, 2022 | Edited by ImportBot | import existing book |
August 20, 2020 | Edited by ImportBot | import existing book |
June 30, 2019 | Created by MARC Bot | Imported from Internet Archive item record |