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A Belgian chocolate cake topped with a velvety homemade mousse catches your eye on the menu. The next thing you know, you've ordered it--despite the hefty price. But do you know why?Through over 40 compelling questions, this book explores how our eating decisions tread the line between conscious and subconscious, and enables us to be more intelligent about food. With expert insights that draw from psychology, neuroscience, popular culture, and more, learn to see the innumerable influences behind your diet and cravings--from the size and color of your plate, to the placement of products in a supermarket, to the order in which you sit when out with friends. And the chocolate cake? Would you believe research shows that regional descriptions (Belgian!) and emotive, sensory language (homemade! velvety!) subtly affect your appetite? Know what and why you eat, when and how you do--before you next sit down to dine!
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How we eat with our eyes and think with our stomach: the hidden influences that shape your eating habits
2017, The Experiment
in English
1615194053 9781615194056
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Includes bibliographical references.
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- Created May 31, 2019
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October 21, 2023 | Edited by Scott365Bot | import existing book |
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May 31, 2019 | Created by MARC Bot | Imported from marc_openlibraries_sanfranciscopubliclibrary MARC record. |