An edition of The new business road test
(2018)
The new business road test
what entrepreneurs and investors should do before launching a lean start-up
Fifth edition.
by John W. Mullins
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Subjects
Planning, New business enterprises, Marketing research| Edition | Availability |
|---|---|
1
The new business road test: what entrepreneurs and investors should do before launching a lean start-up
2018, FT Press
in English
- Fifth edition.
1292208392 9781292208398
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Book Details
Table of Contents
My opportunity : why will or won't this work?
Will the fish bite?
Is this a good market?
Is this a good industry?
Competitive and economic sustainability : it takes two to tango
What drives your entrepreneurial dream?
Can you and your team execute?
Your connections matter: which matter most?
Putting the seven domains to work to develop your opportunity
What to do before you launch your lean start-up
How to learn what you donâ¿¿t know you don't know
Who needs investors?
Market analysis worksheet
Industry analysis checklist
Do-it-yourself marketing research for your new business road test
Evidence-based forecasting
Getting help with your road test.
Edition Notes
Includes bibliographical references and index.
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- Created May 24, 2019
- 4 revisions
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| February 27, 2023 | Edited by ImportBot | import existing book |
| November 1, 2022 | Edited by ImportBot | import existing book |
| October 5, 2021 | Edited by ImportBot | import existing book |
| May 24, 2019 | Created by MARC Bot | Imported from marc_openlibraries_sanfranciscopubliclibrary MARC record |