Blue ocean shift
W. Chan Kim
An edition of Blue ocean shift (2017)

Blue ocean shift

beyond competing : proven steps to inspire confidence and seize new growth

First edition.
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Last edited by ImportBot
December 30, 2021 | History
An edition of Blue ocean shift (2017)

Blue ocean shift

beyond competing : proven steps to inspire confidence and seize new growth

First edition.
  • 0 Ratings
  • 2 Want to read
  • 0 Currently reading
  • 0 Have read
Publish Date
Language
English
Pages
322

Following up on 2015's Blue Ocean Strategy, Drs. W. Chan Kim and Renée Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth. They guide you step-by-step through taking your organization from a red ocean crowded with competition to a blue ocean of uncontested market space. By combining the insights of human psychology with practical market-creating tools, Kim and Mauborgne deliver a guide to shift yourself, your team, or your organization to new heights of confidence, market creation, and growth. They show why nondisruptive creation is as important as disruption in seizing new growth. Whether you are a cash-strapped startup or a large, established company, nonprofit or national government, you will learn how to move from red to blue oceans in a way that builds your people's confidence so that they own and drive the process.

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Book Details


Table of Contents

Reach beyond the best
The fundamentals of market-creating strategy
The mind of a blue ocean strategist
Humanness, confidence, and creative competence
Step one: Getting started
Choosing the right place to start
Constructing the right blue ocean team
Step two: Understand where you are now
Getting clear about the current state of play
Step three: Imagine where you could be
Uncovering the hidden pain points that limit the size of your industry
Discovering an ocean of noncustomers
Step four: Find how you get there
Reconstructing market boundaries, systematically
Developing alternative blue ocean opportunities
Step five: Make your move
Selecting your blue ocean move and conducting rapid market tests
Finalizing and launching your blue ocean move
Epilogue: A national blue ocean shift in action.

Edition Notes

Includes bibliographical references (pages 305-307) and index.

Other Titles
Proven steps to inspire confidence and seize new growth

Classifications

Dewey Decimal Class
658.8/02
Library of Congress
HF5415.153 .K52 2017, HF5415.153.K52 2017

The Physical Object

Pagination
xi, 322 pages
Number of pages
322

ID Numbers

Open Library
OL26926796M
ISBN 10
0316314048
ISBN 13
9780316314046
OCLC/WorldCat
968771116

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History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
December 30, 2021 Edited by ImportBot import existing book
May 23, 2019 Created by MARC Bot Imported from marc_openlibraries_sanfranciscopubliclibrary MARC record.