An edition of The Email Revolution (2013)

The Email Revolution

How to Build Brands and Create Real Connections

by

Cover of: The Email Revolution by V. A. Shiva, V. A. Shiva
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Last edited by ImportBot
March 1, 2022 | History
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An edition of The Email Revolution (2013)

The Email Revolution

How to Build Brands and Create Real Connections

by

In 1978, fourteen-year-old technology prodigy V.A. Shiva Ayyadurai invented email. From there, he would go on to manage email for the Clinton administration and create email-sorting software that would be used by some of the largest companies in the world, including Nike, AT & T, Toyota, and JC Penny. He discovered that incoming emails offered countless opportunities to mine data and solidify relationships with citizens and customers-opportunities of which organizations everywhere were failing to take advantage. Through a series of case studies, this fascinating book demonstrates how organizatio.

Publish Date
Publisher
Allworth Press
Language
English
Pages
378

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Previews available in: English

Subjects

Industrial Management, Internet marketing, Organizational Behavior, Business Communication, General, Management Science, Management, Electronic mail messages, Branding (Marketing), BUSINESS & ECONOMICS, Brand name products, Telematics, Electronic mail systems
Edition Availability
Cover of: The Email Revolution
The Email Revolution: How to Build Brands and Create Real Connections
2013, Allworth Press
in English

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Book Details

Table of Contents

Cover; Half Title; Title; Copyright; Dedication; Statement of Donation; Statement from a young V.A. Shiva Ayyadurai, in 1981, predicting the future of email; Contents; Foreword by Dr. Leslie P. Michelson; Statement from Noam Chomsky; Personal Note; Introduction; Part One: What Is Email?; Chapter 1: Smoke Signals to Email; Chapter 2: Electrified Paper; Chapter 3: The Pulse of Email; Chapter 4: Ten Commandments of Email; Part Two: The Power Of Email; Chapter 5: Brand Intimacy: Nike and Calvin Klein Style; Chapter 6: George Bush Ain't Dumb; Chapter 7: P & G Goes Neighbor to Neighbor.
Chapter 8: Unilever Makes It PersonalChapter 9: Kennedy and Frist: Smartest Senators in Congress; Chapter 10: Building a Trusted Brand Through Secure Email; Chapter 11: A Complaint Is a Gift; Chapter 12: Watch What You Write; Chapter 13: The Art of Email; Chapter 14: Email for Small and Mid-Market Businesses; Chapter 15: When Oprah and Chopra Meditate on Email; Part Three: Email Takeaways; chapter 16:10 Reasons Why Email Is Here to Stay; chapter 17:50 Tips on Using Email; Afterword; Appendix; Appendix A; Appendix B; Appendix C; Appendix D; Appendix E; Appendix F; Appendix G; Acknowledgment.
About the AuthorEndnotes; Index.

Edition Notes

Print version record.

Published in
New York

Classifications

Dewey Decimal Class
658.8, 658.872
Library of Congress
HF5415.1265 .S5335 2013, HF5415.1255

The Physical Object

Pagination
1 online resource (378 pages)
Number of pages
378

Edition Identifiers

Open Library
OL26487835M
ISBN 10
1621533859, 1621532631
ISBN 13
9781621533856
LCCN
2013012918
OCLC/WorldCat
880867774

Work Identifiers

Work ID
OL17912804W

Source records

Internet Archive item record
marc_openlibraries_sanfranciscopubliclibrary MARC record
Better World Books record
Library of Congress MARC record
Better World Books record

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March 1, 2022 Edited by ImportBot import existing book
November 14, 2020 Edited by MARC Bot import existing book
October 10, 2020 Edited by ImportBot import existing book
August 3, 2020 Edited by ImportBot import existing book
August 29, 2018 Created by ImportBot Imported from Internet Archive item record