An edition of Flux (2012)

Flux

what marketing managers need to navigate the new environment

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Cover of: Flux by David Allan Soberman, Dilip Soman
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Last edited by MARC Bot
August 26, 2024 | History
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An edition of Flux (2012)

Flux

what marketing managers need to navigate the new environment

by and

  • 0 Ratings
  • 0 Want to read
  • 0 Currently reading
  • 0 Have read

The book's integrated approach makes it an excellent resource not only for marketing managers but any managers dealing with customers.

Publish Date
Publisher
University of Toronto Press
Language
English
Pages
326

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Previews available in: English

Subjects
Management, Organizational Behavior, Marketing, General, Management Science, Consumer behavior, Industrial Management, BUSINESS & ECONOMICS, Decision making, Gestion, Prise de décision, Consommateurs, Comportement, Marketing, management

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Edition Availability
Cover of: Flux
Flux: what marketing managers need to navigate the new environment
2012, University of Toronto Press
in English
Libraries near you: WorldCat

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Book Details

Table of Contents

Introduction: the evolving role of the marketing manager
Part One: The changing landscape. 1. The challenge of today's marketing environment / David Soberman
2. Losing control and loving it / David Dunne
3. Brand extension strategy: an integrative framework / Sridhar Moorthy
4. What makes the internet different? / Avi Goldfarb
Part Two: Understanding to engage: key lessons from the latest in the psychology and economics of consumer behaviour. 5. Memory, persuasion, and decision-making / Andrew A. Mitchell
6. Hedonomics: why people do not buy what they enjoy the most / Claire I. Tsai
7. Marketing management when facing forward-looking consumers / Andrew T. Ching
8. Strategic forward-looking marketing management / Ron N. Borkovsky
9. Just imagine: the role of visualization in new product evaluation / Min Zhao
10. The role of morality in consumer decisions / Nina Malzar
Part Three: Marketing management to engage. 11. Manage customer value through incentives / Menge Shi
12. Hang on: the psychology of time and implications for designing queues / Dilip Soman
13. Brands as humans: relationship norms and anthropomorphism / Pankaj Aggarwal
14. The psychology of giving: small interventions that make a difference / Aparna A. Labroo
15. Managing brands by leveraging academic research / Delaine Hampton.

Edition Notes

Includes bibliographical references and indexes.

Print version record.

Published in
Toronto
Other Titles
What marketing managers need to navigate the new environment

Classifications

Dewey Decimal Class
658.8
Library of Congress
HF5415.13 .F58 2012, HF5415.13 .F598 2012, HF5415.13.F598 2012

The Physical Object

Pagination
1 online resource (xiv, 326 pages) :
Number of pages
326

ID Numbers

Open Library
OL26480663M
Internet Archive
fluxwhatmarketin0000unse
ISBN 10
144269839X, 1442644036
ISBN 13
9781442698390, 9781442644038
LCCN
2012361249
OCLC/WorldCat
829905884, 808924309

Source records

Internet Archive item record
Better World Books record
Library of Congress MARC record
Better World Books record
marc_nuls MARC record
harvard_bibliographic_metadata record

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History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
August 26, 2024 Edited by MARC Bot import existing book
March 7, 2023 Edited by MARC Bot import existing book
December 25, 2021 Edited by ImportBot import existing book
October 7, 2021 Edited by ImportBot import existing book
August 8, 2018 Created by ImportBot Imported from Internet Archive item record