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Book Details
Table of Contents
Describing one medium through another
A seven-step method for developing a creative concept
The stages of script development
Describing sight and sound
Ads and psas: copywriting for visual media
Corporate communications: selling, telling, training and promoting
Documentary and nonfiction narrative
Dramatic structure and form
Writing techniques for long script forms
Television series, sitcoms and soaps
Writing and interactive design
Writing for interactive communications
Writing for interactive entertainment
Mobile media
You can get paid to do this.
Edition Notes
Includes bibliographical references (p. 361-365) and index.
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The Physical Object
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