Managers Guide to Marketing, Advertising, and Publicity

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March 28, 2025 | History

Managers Guide to Marketing, Advertising, and Publicity

Proven strategies that make sure yourmarketing message stands out from the restThe average American is exposed to as many as 5,000 marketing messages per day, so it's moreimportant than ever to create the most effective marketing and advertising campaigns as possible.Manager's Guide to Marketing, Advertising, and Publicity explainsThe 14 principles of marketing communications strategyCommon marketing mistakes to avoidTechniques for creating powerful marketing messagesThe many choices for delivering your marketing messageHow to take full advantage of digital platformsToday, you must come up with a bigger, better, brighter marketing campaign, or you're guaranteed to belost in the noise. This primer is ideal for anyone looking to position his or her organization as a powerfulcompetitor in the twenty-first century.Briefcase Books, written specifically for today's busy manager, feature eye-catching icons, checklists,and sidebars to guide managers step-by-step through everyday workplace situations. Look for theseinnovative design features to help you navigate through each page:Clear definitions of key terms, concepts, and jargonTactics and strategies for overseeing marketing initiativesInsider tips for getting the most out of marketing, advertising, and publicityPractical advice for creating effective campaignsWarning signs when preparing for and undertaking marketing initiativesStories and insights from the experiences of othersSpecific marketing procedures, tactics, and hands-on techniques

Publish Date
Publisher
McGraw-Hill
Language
English

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Edition Availability
Cover of: Managers Guide to Marketing, Advertising, and Publicity
Managers Guide to Marketing, Advertising, and Publicity
2010, McGraw-Hill, McGraw Hill
Paperback
Cover of: Managers Guide to Marketing, Advertising, and Publicity
Managers Guide to Marketing, Advertising, and Publicity
2009, McGraw-Hill
eBook in English

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Book Details


Edition Notes

Published in
New York

The Physical Object

Format
eBook

Edition Identifiers

Open Library
OL24303907M
ISBN 13
9780071713467
OCLC/WorldCat
459797208
OverDrive
1AE8B0B6-8B87-4835-A580-20E60D775BCB

Work Identifiers

Work ID
OL15172204W

Source records

marc_overdrive MARC record

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Download catalog record: RDF / JSON / OPDS | Wikipedia citation
March 28, 2025 Edited by ImportBot Redacting ocaids
April 6, 2014 Edited by ImportBot Added IA ID.
April 30, 2011 Edited by OCLC Bot Added OCLC numbers.
June 30, 2010 Edited by ImportBot Added new cover
June 30, 2010 Created by ImportBot Imported from marc_overdrive MARC record