Managers Guide to Marketing, Advertising, and Publicity

My Reading Lists:

Create a new list


Buy this book

Last edited by MARC Bot
March 8, 2023 | History

Managers Guide to Marketing, Advertising, and Publicity

Proven strategies that make sure yourmarketing message stands out from the restThe average American is exposed to as many as 5,000 marketing messages per day, so it's moreimportant than ever to create the most effective marketing and advertising campaigns as possible.Manager's Guide to Marketing, Advertising, and Publicity explainsThe 14 principles of marketing communications strategyCommon marketing mistakes to avoidTechniques for creating powerful marketing messagesThe many choices for delivering your marketing messageHow to take full advantage of digital platformsToday, you must come up with a bigger, better, brighter marketing campaign, or you're guaranteed to belost in the noise. This primer is ideal for anyone looking to position his or her organization as a powerfulcompetitor in the twenty-first century.Briefcase Books, written specifically for today's busy manager, feature eye-catching icons, checklists,and sidebars to guide managers step-by-step through everyday workplace situations. Look for theseinnovative design features to help you navigate through each page:Clear definitions of key terms, concepts, and jargonTactics and strategies for overseeing marketing initiativesInsider tips for getting the most out of marketing, advertising, and publicityPractical advice for creating effective campaignsWarning signs when preparing for and undertaking marketing initiativesStories and insights from the experiences of othersSpecific marketing procedures, tactics, and hands-on techniques

Publish Date
Pages
250

Buy this book

Edition Availability
Cover of: Managers Guide to Marketing, Advertising, and Publicity
Managers Guide to Marketing, Advertising, and Publicity
2010, McGraw-Hill, McGraw Hill
Paperback
Cover of: Managers Guide to Marketing, Advertising, and Publicity
Managers Guide to Marketing, Advertising, and Publicity
2009, McGraw-Hill
eBook in English

Add another edition?

Book Details


Edition Notes

Published in
New York, USA
Series
Briefcase book

Classifications

Library of Congress
HF5415 .C2535 2010, HF5415, HF5415 .C3553 2010

The Physical Object

Format
Paperback
Pagination
xviii, 250p.
Number of pages
250

Edition Identifiers

Open Library
OL24875858M
Internet Archive
managersguidetom0000call
ISBN 13
9780071627962
LCCN
2010655090
OCLC/WorldCat
277205846

Work Identifiers

Work ID
OL15172204W

Community Reviews (0)

No community reviews have been submitted for this work.

Lists

History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
March 8, 2023 Edited by MARC Bot import existing book
January 15, 2023 Edited by ImportBot import existing book
February 2, 2021 Edited by ImportBot import existing book
October 9, 2020 Edited by ImportBot import existing book
July 28, 2011 Created by menolly42 Added new book.