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Are you getting the most out of your website? Google insider and web metrics expert Brian Clifton reveals the information you need to get a true picture of your site's impact and stay competitive using Google Analytics (GA) and the latest web metrics methodologies. Which marketing campaigns work best? How do you quantify their success? What indicators should you track? Packed with techniques and insider secrets not documented elsewhere, this book has the expert guidance you need to enhance your brand and increase your site's ROI.
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Edition | Availability |
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1
Advanced Web Metrics with Google Analytics
2008, John Wiley & Sons, Ltd.
Electronic resource
in English
0470290900 9780470290903
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2
Advanced Web metrics with Google Analytics
2008, Wiley Technology Pub., Wiley Pub.
in English
0470253126 9780470253120
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- Created June 17, 2010
- 4 revisions
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August 21, 2020 | Edited by ImportBot | import existing book |
August 4, 2012 | Edited by VacuumBot | Updated format 'electronic resource' to 'Electronic resource' |
June 19, 2010 | Edited by ImportBot | Added new cover |
June 17, 2010 | Created by ImportBot | Imported from marc_overdrive MARC record |