A couple of years ago a friend of mine, a newspaper editor, was
firewatching with some factory workers. They fell to talking about his
newspaper, which most of them read and approved of, but when he asked
them what they thought of the literary section, the answer he got was:
"You don't suppose we read that stuff, do you? Why, half the time you're
talking about books that cost twelve and sixpence! Chaps like us couldn't
spend twelve and sixpence on a book." These, he said, were men who thought
nothing of spending several pounds on a day trip to Blackpool.