An edition of Global Latinas
(2009)
Global Latinas
Latin America's emerging multinationals
by Lourdes Casanova
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Global Latinas: Latin America's emerging multinationals
2009, Palgrave Macmillan
in English
0230219969 9780230219960
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Global Latinas: Latin America's Emerging Multinationals
2009, Palgrave Macmillan
in English
0230237193 9780230237193
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Book Details
Table of Contents
Leaders of global Latinas - long-term planners and flexible visionaries
Brazil's 'national champions' - beyond privatization
Mexico's global Latinas - betting on the US?
Business model innovation in Latin America - making the unusual usual
Latin America as a brand - hard sell and soft sell
Asia's challenge to Latin America - cooperation and competition
From global Latina to corporate citizen - is inequality a business issue?
Edition Notes
Includes bibliographical references and index.
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History
- Created May 15, 2009
- 13 revisions
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| November 30, 2023 | Edited by MARC Bot | import existing book |
| December 26, 2022 | Edited by MARC Bot | import existing book |
| December 4, 2022 | Edited by ImportBot | import existing book |
| November 16, 2022 | Edited by ImportBot | import existing book |
| May 15, 2009 | Created by ImportBot | Imported from Library of Congress MARC record |