| Record ID | marc_loc_updates/v37.i15.records.utf8:9915927:1276 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_updates/v37.i15.records.utf8:9915927:1276?format=raw |
LEADER: 01276nam a22002658a 4500
001 2009014080
003 DLC
005 20090409093215.0
008 090407s2009 enk b 001 0 eng
010 $a 2009014080
020 $a9780230219960 (alk. paper)
040 $aDLC$cDLC
043 $acl-----
050 00 $aHD2810.5$b.C375 2009
082 00 $a338.8/898$222
100 1 $aCasanova, Lourdes.
245 10 $aGlobal Latinas :$bLatin America's emerging multinationals /$cLourdes Casanova.
260 $aHoundmills, Basingstoke ;$aNew York, NY :$bPalgrave Macmillan,$c2009.
263 $a0905
300 $ap. cm.
490 0 $aINSEAD business press series
504 $aIncludes bibliographical references and index.
505 0 $aLeaders of global Latinas - long-term planners and flexible visionaries -- Brazil's 'national champions' - beyond privatization -- Mexico's global Latinas - betting on the US? -- Business model innovation in Latin America - making the unusual usual -- Latin America as a brand - hard sell and soft sell -- Asia's challenge to Latin America - cooperation and competition -- From global Latina to corporate citizen - is inequality a business issue?
650 0 $aInternational business enterprises$zLatin America.
651 0 $aLatin America$xCommerce.