MARC Record from Library of Congress

LEADER: 01568cam a22003374a 4500
001 2009014080
003 DLC
005 20090805085036.0
008 090407s2009 enka b 001 0 eng
010 $a 2009014080
015 $aGBA898271$2bnb
016 7 $a014691214$2Uk
020 $a9780230219960 (alk. paper)
020 $a0230219969 (alk. paper)
035 $a(OCoLC)ocn237885686
040 $aDLC$cDLC$dUKM$dBTCTA$dBAKER$dYDXCP$dBWKUK$dBWK$dCDX$dOCLCQ$dVOD$dNDD$dDLC
042 $apcc
043 $acl-----
050 00 $aHD2810.5$b.C375 2009
082 00 $a338.8/898$222
082 00 $a338.8888$222
100 1 $aCasanova, Lourdes.
245 10 $aGlobal Latinas :$bLatin America's emerging multinationals /$cLourdes Casanova.
260 $aHoundmills, Basingstoke ;$aNew York, NY :$bPalgrave Macmillan,$c2009.
300 $axiv, 221 p. :$bill. ;$c24 cm.
490 1 $aINSEAD Business Press series
504 $aIncludes bibliographical references and index.
505 0 $aLeaders of global Latinas - long-term planners and flexible visionaries -- Brazil's 'national champions' - beyond privatization -- Mexico's global Latinas - betting on the US? -- Business model innovation in Latin America - making the unusual usual -- Latin America as a brand - hard sell and soft sell -- Asia's challenge to Latin America - cooperation and competition -- From global Latina to corporate citizen - is inequality a business issue?
650 0 $aInternational business enterprises$zLatin America.
651 0 $aLatin America$xCommerce.
830 0 $aINSEAD business press.