An edition of Marketing management (1973)

Marketing management

11th ed., international ed.

by

  • ★★★★ 4.0 (27 ratings) ·
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Marketing management
Philip Kotler, Philip Kotler
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  • ★★★★ 4.0 (27 ratings) ·
  • 1,022 Want to read
  • 89 Currently reading
  • 53 Have read
Notes

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Last edited by ImportBot
August 19, 2020 | History
Edit
An edition of Marketing management (1973)

Marketing management

11th ed., international ed.

by

  • ★★★★ 4.0 (27 ratings) ·
  • 1,022 Want to read
  • 89 Currently reading
  • 53 Have read

Marketing Managementcollectively uses a managerial orientation, an analytical approach, a multidisciplinary perspective, universal applications, and balanced coverage to distinguish it from all other marketing management texts out there. Unsurpassed in its breadth, depth, and relevance, the 16th Edition features a streamlined organization of the content, updated material, and new examples that reflect the very latest market developments. After reading this landmark text, you'll have the knowledge and tools to succeed in the new market environment around you.

Publish Date
Publisher
Pearson Education International
Language
English
Pages
738

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Previews available in: English

Subjects

Marketing, Management, Marketing management, Gestion, Marketingmanagement, Marketingmix, open_syllabus_project, Qi ye guan li, Shi chang ying xiao, Marketing, management, Case studies, Manuel, Stratégie de marketing, Étude de marché, Gestion du marketing, Theorie

Places

Canada

Showing 11 featured editions. View all 60 editions?

Edition Availability
Cover of: Marketing management
Marketing management
2009, Pearson Prentice Hall
in English - 13th ed.
Libraries near you: WorldCat
Cover of: Marketing management
Marketing management
2003, Pearson Education International
in English - 11th ed., international ed.
  • Not in Library
Libraries near you: WorldCat
Cover of: Marketing management
Marketing management
2001, Prentice Hall Canada
in English - Canadian 10th ed.
Libraries near you: WorldCat
Cover of: Marketing management
Marketing management
2000, Prentice Hall
in English - Millennium ed.
Libraries near you: WorldCat
Cover of: Marketing Management
Marketing Management: Millennium Edition (10th Edition)
July 19, 1999, Prentice Hall
Hardcover in English - 10 edition
Libraries near you: WorldCat
Cover of: Marketing management
Marketing management: analysis, planning, implementation, and control
1998, Prentice Hall Canada
in English - Canadian 9th ed.
Libraries near you: WorldCat
Cover of: Marketing management
Marketing management: analysis, planning, implementation, and control
1994, Prentice Hall
in English - 8th ed.
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Cover of: Marketing management
Marketing management: analysis, planning, implementation, and control
1988, Prentice Hall
in English - 6th ed.
Libraries near you: WorldCat
Cover of: Marketing management
Marketing management: analysis, planning, and control
1984, Prentice-Hall
in English - 5th ed.
Libraries near you: WorldCat
Cover of: Marketing management
Marketing management: analysis, planning, and control
1980, Prentice-Hall
in English - 4th ed.
Libraries near you: WorldCat
Cover of: Marketing management
Marketing management: analysis, planning, and control
1975, Prentice-Hall
in English - 3rd ed.
Libraries near you: WorldCat

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Book Details

Edition Notes

Includes bibliographical references and index.

Published in
[Upper Saddle River, N.J.], [London]
Series
Prentice Hall marketing

Classifications

Library of Congress
HF5415.13 .K64 2003

The Physical Object

Pagination
xxix, [738] p. :
Number of pages
738

ID Numbers

Open Library
OL22374925M
ISBN 10
0130497150
Library Thing
6809
Goodreads
1974689

Source records

Better World Books record

Community Reviews (1)

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History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
August 19, 2020 Edited by ImportBot import existing book
August 19, 2010 Edited by IdentifierBot added LibraryThing ID
April 16, 2010 Edited by bgimpertBot Added goodreads ID.
December 15, 2009 Edited by WorkBot link works
November 11, 2008 Created by ImportBot Imported from Ithaca College Library MARC record