An edition of Marketing management (1973)

Marketing management

analysis, planning, implementation, and control

6th ed.

by

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Cover of: Marketing management by Philip Kotler, Philip Kotler
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Notes
  • ★★★ ★ 4.0 (30 ratings) ·
  • 1,151 Want to read
  • 106 Currently reading
  • 62 Have read
Notes

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Last edited by ImportBot
April 8, 2023 | History
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An edition of Marketing management (1973)

Marketing management

analysis, planning, implementation, and control

6th ed.

by

  • ★★★ ★ 4.0 (30 ratings) ·
  • 1,151 Want to read
  • 106 Currently reading
  • 62 Have read

Marketing Managementcollectively uses a managerial orientation, an analytical approach, a multidisciplinary perspective, universal applications, and balanced coverage to distinguish it from all other marketing management texts out there. Unsurpassed in its breadth, depth, and relevance, the 16th Edition features a streamlined organization of the content, updated material, and new examples that reflect the very latest market developments. After reading this landmark text, you'll have the knowledge and tools to succeed in the new market environment around you.

Publish Date
Publisher
Prentice Hall
Language
English
Pages
777

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Previews available in: English French

Subjects

Marketing, Management, Marketing management, Gestion, Marketingmanagement, Marketingmix, open_syllabus_project, Qi ye guan li, Shi chang ying xiao, Marketing, management, Case studies, Manuel, Stratégie de marketing, Étude de marché, Gestion du marketing, Theorie, Commerce, Public Relations

Places

Canada

Showing 10 featured editions. View all 61 editions?

Edition Availability
Cover of: Marketing management
Marketing management
2001, Prentice Hall Canada
in English - Canadian 10th ed.
Cover of: Marketing Management
Marketing Management: Millennium Edition (10th Edition)
July 19, 1999, Prentice Hall
Hardcover in English - 10 edition
Cover of: Marketing management
Marketing management: analysis, planning, implementation, and control
1998, Prentice Hall Canada
in English - Canadian 9th ed.
Cover of: Marketing management
Marketing management: analysis, planning, implementation, and control
1994, Prentice Hall
in English - 8th ed.
Cover of: Marketing management
Marketing management: analysis, planning, implementation, and control
1991, Prentice-Hall
in English - 7th ed.
Cover of: Marketing management
Marketing management
1990, Publi Union
in French - 6éme édition.
Cover of: Marketing management
Marketing management: analysis, planning, implementation, and control
1988, Prentice Hall
in English - 6th ed.
Cover of: Marketing management
Marketing management: analysis, planning, and control
1984, Prentice-Hall
in English - 5th ed.
Cover of: Marketing management
Marketing management: analysis, planning, and control
1980, Prentice-Hall
in English - 4th ed.
Cover of: Marketing management
Marketing management: analysis, planning, and control
1975, Prentice-Hall
in English - 3rd ed.

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Book Details

Edition Notes

Includes bibliographies and indexes.

Published in
Englewood Cliffs, NJ
Series
Prentice-Hall series in marketing

Classifications

Dewey Decimal Class
658.8
Library of Congress
HF5415.13 .K64 1988, HF5415.13 .K64 1988

The Physical Object

Pagination
xxi, 777 p., [16] p. of plates :
Number of pages
777

Edition Identifiers

Open Library
OL17943841M
ISBN 10
0135561507
LCCN
87019301
OCLC/WorldCat
16472573
LibraryThing
6809

Work Identifiers

Work ID
OL1807518W

Source records

Internet Archive item record
marc_columbia MARC record
amazon.com record

Community Reviews (1)

Breadth 1 Comprehensive 100%

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History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
April 8, 2023 Edited by ImportBot import existing book
December 20, 2022 Edited by MARC Bot import existing book
August 17, 2021 Edited by MARC Bot import existing book
August 18, 2010 Edited by IdentifierBot added LibraryThing ID
October 8, 2008 Created by ImportBot Imported from Oregon Libraries MARC record