The trend management toolkit
a practical guide to the future
by Anne Lise Kjær
"In a fast moving world, businesses need to keep up with data analysis and pattern spotting to identify future opportunities. Anne Lise Kjaer presents a unique methodology for global trend spotting along with practical tools and approaches to help companies and organizations analyse market changes and determine the way ahead. The toolkit includes features such as 'How to create your own Trend Atlas' and 'How to Use Trends in Action', alongside case studies and profiles of previous research projects for major organizations. She encourages readers to become market leaders rather than followers, by developing a 'future-orientated mindset' to interpret contradictive influences and identify trends as they emerge"--
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The trend management toolkit: a practical guide to the future
2014, Palgrave Macmillan
in English
1137370084 9781137370082
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Includes bibliographical references and index.
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| July 5, 2025 | Edited by MARC Bot | import existing book |
| November 13, 2020 | Edited by MARC Bot | import existing book |
| July 18, 2019 | Created by MARC Bot | import new book |