MARC Record from Library of Congress

LEADER: 02226cam a2200337 i 4500
001 2014026123
003 DLC
005 20150511160409.0
008 140724s2014 enka 000 0 eng
010 $a 2014026123
020 $a9781137370082 (hardback)
040 $aDLC$beng$cDLC$erda
042 $apcc
050 00 $aHD30.28$b.K5745 2014
082 00 $a658.4/012$223
084 $aBUS043000$aBUS043060$aBUS061000$aBUS063000$2bisacsh
100 1 $aKjær, Anne Lise.
245 14 $aThe trend management toolkit :$ba practical guide to the future /$cAnne Lise Kjaer.
264 1 $aHoundmills, Basingstoke, Hampshire ;$aNew York, NY :$bPalgrave Macmillan,$c2014.
300 $axiv, 243 pages :$billustrations ;$c23 cm
336 $atext$2rdacontent
337 $aunmediated$2rdamedia
338 $avolume$2rdacarrier
520 $a"In a fast moving world, businesses need to keep up with data analysis and pattern spotting to identify future opportunities. Anne Lise Kjaer presents a unique methodology for global trend spotting along with practical tools and approaches to help companies and organizations analyse market changes and determine the way ahead. The toolkit includes features such as 'How to create your own Trend Atlas' and 'How to Use Trends in Action', alongside case studies and profiles of previous research projects for major organizations. She encourages readers to become market leaders rather than followers, by developing a 'future-orientated mindset' to interpret contradictive influences and identify trends as they emerge"--$cProvided by publisher.
505 8 $aMachine generated contents note: -- 1. From Facts to Feelings -- 2. Sense Making in a Fast Forward Society -- 3. Trend Mapping: Past, Present and Future -- 4. Your Essential Trend Toolkit -- 5. Major Trends 2030+ -- 6. Practical Trend Mapping: Focusing on People -- 7. Practical Trend Mapping: Organizations.
650 0 $aStrategic planning.
650 0 $aMarketing research.
650 7 $aBUSINESS & ECONOMICS / Marketing / General.$2bisacsh
650 7 $aBUSINESS & ECONOMICS / Marketing / Research.$2bisacsh
650 7 $aBUSINESS & ECONOMICS / Statistics.$2bisacsh
650 7 $aBUSINESS & ECONOMICS / Strategic Planning.$2bisacsh