An edition of The uses of institutional culture (2005)

The uses of institutional culture

strengthening identification and building brand equity in higher education

by , , and

The uses of institutional culture
J. Douglas Toma, Greg Dubrow, ...
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Last edited by bgimpertBot
April 16, 2010 | History
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An edition of The uses of institutional culture (2005)

The uses of institutional culture

strengthening identification and building brand equity in higher education

by , , and

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Publish Date
Publisher
Wiley Periodicals, Inc., Jossey-Bass
Language
English
Pages
105

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Previews available in: English

Subjects

Administration, Aims and objectives, College publicity, Education, Higher, Higher Education, Marketing, Planning, Public relations, Universities and colleges, Higher & further education, Education, Education / Teaching, General, Education / General, Leadership, Organisational effectiveness, Research, United States, Colleges and universities, Schools, Organizational effectiveness

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United States
Edition Availability
Cover of: The Uses of Institutional Culture: Strengthening Identification and Building Brand Equity in Higher Education
The Uses of Institutional Culture: Strengthening Identification and Building Brand Equity in Higher Education: ASHE Higher Education Report , Vol. 31, No. 3
May 18, 2005, Jossey-Bass, Wiley Periodicals, Inc.
Paperback in English
Cover of: The uses of institutional culture
The uses of institutional culture: strengthening identification and building brand equity in higher education
2005, Wiley Periodicals, Inc., Jossey-Bass
in English

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Book Details

Table of Contents

Identification, equity, and culture
Using culture to strengthen institutional identification
Using culture to build brand equity
Understanding institutional culture
Institutional culture in substance and form
Using institutional culture to strengthen institutional identification and build brand equity.

Edition Notes

Includes bibliographical references (p. 79-96) and indexes.

Published in
Hoboken, NJ, San Francisco
Series
ASHE higher education report -- v. 31, no. 2
Other Titles
Strengthening identification and building brand equity in higher education

The Physical Object

Pagination
xiii, 105 p. ;
Number of pages
105

Edition Identifiers

Open Library
OL18489669M
ISBN 10
0787981249
Goodreads
1383765

Work Identifiers

Work ID
OL2039747W

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History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
April 16, 2010 Edited by bgimpertBot Added goodreads ID.
December 15, 2009 Edited by WorkBot link works
October 17, 2008 Created by ImportBot Imported from bcl_marc record