| Record ID | bcl_marc/bcl_open.04.mrc:570851357:1736 |
| Source | bcl_marc |
| Download Link | /show-records/bcl_marc/bcl_open.04.mrc:570851357:1736?format=raw |
LEADER: 01736cam 2200361 a 45 0
005 20050714171352.0
008 050510s2005 nju b 001 0 eng d
019 $a60348688
020 $a0787981249 (pbk.)
035 $a(OCoLC)ocm60338709
040 $aNSB$cNSB$dYBM$dOCLCQ
043 $an-us---
049 $aBXMM
090 $aLB2305$b.A2 vol. 31, no. 2
092 $a659.2/937873
100 1 $aToma, J. Douglas.
245 14 $aThe uses of institutional culture :$bstrengthening identification and building brand equity in higher education /$cJ. Douglas Toma, Greg Dubrow, and Matthew Hartley.
246 30 $aStrengthening identification and building brand equity in higher education
260 $aHoboken, NJ :$bWiley Periodicals, Inc. ;$aSan Francisco :$bJossey-Bass,$cc2005.
300 $axiii, 105 p. ;$c23 cm.
440 0 $aASHE higher education report ;$vv. 31, no. 2
504 $aIncludes bibliographical references (p. 79-96) and indexes.
505 0 $aIdentification, equity, and culture -- Using culture to strengthen institutional identification -- Using culture to build brand equity -- Understanding institutional culture -- Institutional culture in substance and form -- Using institutional culture to strengthen institutional identification and build brand equity.
650 0 $aUniversities and colleges$xPublic relations$zUnited States.
650 0 $aEducation, Higher$xMarketing.
650 0 $aEducation, Higher$xAims and objectives.
650 0 $aCollege publicity$zUnited States.
650 0 $aUniversities and colleges$zUnited States$xAdministration.
650 0 $aEducation, Higher$xPlanning.
700 1 $aDubrow, Greg.
700 1 $aHartley, Matthew.
948 $aLTI 09/02/2005
994 $aC0$bBXM