Accidental branding
how ordinary people build extraordinary brands
by David Vinjamuri
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Every year, thousands of new business are started by people with no knowledge of modern marketing at all?and some of them survive and thrive. Accidental Branding tells the story of seven "accidental" brands and how their founders beat bigger competitors by breaking the standard rules of marketing. Successful brands like Burt's Bees, J. Peterman, and Clif Bar reveal how doing things differently can lead to big-time success. If you're an entrepreneur or a marketer, this guide will show you how to build stronger brands.
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Subjects
Case studies, Serendipity, Branding (Marketing), Businesspeople, Biography, Entrepreneurship, Business, Nonfiction, Product managementPlaces
United StatesShowing 2 featured editions. View all 2 editions?
| Edition | Availability |
|---|---|
1
Accidental Branding
2008, John Wiley & Sons, Ltd.
Electronic resource
in English
0470282088 9780470282083
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2
Accidental branding: how ordinary people build extraordinary brands
2008, John Wiley & Sons, Inc.
in English
0470165065 9780470165065
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Libraries near you:
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Book Details
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Includes bibliographical references and index.
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History
- Created October 15, 2008
- 8 revisions
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| November 30, 2010 | Edited by ImportBot | Found a matching Library of Congress MARC record |
| August 18, 2010 | Edited by IdentifierBot | added LibraryThing ID |
| April 16, 2010 | Edited by bgimpertBot | Added goodreads ID. |
| February 27, 2010 | Edited by ImportBot | Found a matching Library of Congress MARC record |
| October 15, 2008 | Created by ImportBot | Imported from Library of Congress MARC record |