| Record ID | marc_ithaca_college/ic_marc.mrc:225978907:1466 |
| Source | Ithaca College Library |
| Download Link | /show-records/marc_ithaca_college/ic_marc.mrc:225978907:1466?format=raw |
LEADER: 01466cam a22003134a 4500
001 452542
005 20080709133943.0
008 070927s2008 nju 001 0ceng
010 $a 2007039475
035 $a173659520
040 $aDLC$cDLC$dBAKER$dYDXCP$dBTCTA$dUKM$dC#P$dBWX
015 $aGBA808707$2bnb
016 7 $a014500080$2Uk
020 $a9780470165065
020 $a0470165065
043 $an-us---
050 00 $aHF5415.1255$b.V56 2008
049 $aXIMM
100 1 $aVinjamuri, David,$d1964-
245 10 $aAccidental branding :$bhow ordinary people build extraordinary brands /$cDavid Vinjamuri.
260 $aHoboken, N.J. :$bJohn Wiley & Sons,$cc2008.
300 $axii, 212 p. ;$c24 cm.
500 $aIncludes index.
505 0 $aWhat is an accidental brand? -- The accidental brand-builder in you -- The storyteller: John Peterman (J. Peterman) -- The contrarian: Craig Newmark (craigslist) -- The tinkerer: Gary Erickson (Clif Bar) -- The visionary and the strategist: Myrian Zaoui and Eric Malka (The Art of Shaving) -- The pugilist: Gert Boyle (Columbia Sportswear) -- The perfectionist: Julie Aigner-Clark (Baby Einstein) -- The anarchist: Roxanne Quimby (Burt's Bees) -- Afterword.
650 0 $aBranding (Marketing)$zUnited States$vCase studies.
650 0 $aEntrepreneurship$zUnited States$vCase studies.
650 0 $aSerendipity$zUnited States$vCase studies.
650 0 $aBusinesspeople$zUnited States$vBiography.
994 $aC0$bXIM