| Record ID | marc_loc_updates/v38.i40.records.utf8:3547552:1584 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_updates/v38.i40.records.utf8:3547552:1584?format=raw |
LEADER: 01584cam a22003014a 4500
001 2007039475
003 DLC
005 20101001131444.0
008 070927s2008 nju b 001 0ceng
010 $a 2007039475
020 $a9780470165065 (cloth)
040 $aDLC$cDLC$dDLC
043 $an-us---
050 00 $aHF5415.1255$b.V56 2008
082 00 $a658.8/27$222
100 1 $aVinjamuri, David,$d1964-
245 10 $aAccidental branding :$bhow ordinary people build extraordinary brands /$cDavid Vinjamuri.
260 $aHoboken, N.J. :$bJohn Wiley & Sons, Inc.,$cc2008.
300 $axii, 212 p. ;$c24 cm.
504 $aIncludes bibliographical references and index.
505 0 $aWhat is an accidental brand -- The accidental brand-builder in you -- The storyteller John Peterman (J. Peterman) -- Craig Newmark (craigslist) -- Gary Erickson (Clif Bar) -- Myrian Zaoui and Eric Malka (The Art of Shaving) -- Gert Boyle (Columbia Sportswear) -- Julie Aigner-Clark (Baby Einstein) -- Roxanne Quimby (Burt's Bees) -- Afterword.
650 0 $aBranding (Marketing)$zUnited States$vCase studies.
650 0 $aEntrepreneurship$zUnited States$vCase studies.
650 0 $aSerendipity$zUnited States$vCase studies.
650 0 $aBusinesspeople$zUnited States$vBiography.
856 41 $3Table of contents only$uhttp://www.loc.gov/catdir/enhancements/fy0745/2007039475-t.html
856 42 $3Publisher description$uhttp://www.loc.gov/catdir/enhancements/fy0745/2007039475-d.html
856 42 $3Contributor biographical information$uhttp://www.loc.gov/catdir/enhancements/fy0809/2007039475-b.html