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"Based on the world's most extensive study of tween attitudes and behaviours ever conducted, BRANDchild is the first book to look in-depth at the phenomena behind global kids and their relationships with brands. Conducted by Millward Brown, the leading global market research agency, the BRANDchild survey involved several thousand kids from more than 70 cities in 15 countries (throughout Europe, Asia, the United States and South America). Several renowned experts including best-selling author Patricia B Seybold (Customers.com) share their unique views on kids' trends and fascinating marketing techniques." "BRANDchild summarizes this research, as well as decades of experience from a variety of other sources on how to market to kids. It looks at their life priorities, hopes and dreams and reveals the true drivers of kids' trends by analyzing teen-minority groups, communities and clubs." "Packed with practical advice on how to create kids' brands, including more than 50 fascinating previously unpublished case studies, BRANDchild proposes new innovative ways of marketing to this young audience. It is required reading for anyone wanting a fresh insight into this increasingly influential and demanding consumer group."--Jacket.
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Previews available in: English
Subjects
Merknamen, Recherche, Brand name products, Kinderen, Merken, Marketing, Produit de marque, Jeune consommateur, Advertising and children, Recherche en marketing, Publicité et enfants, Publicité, Marketing research, Child consumers, Produits de marque, Préadolescent, Enfants consommateurs, Consumentengedrag, Sales & marketing, Business/Economics, Business & Economics, Business / Economics / Finance, Marketing - Research, Advertising & Promotion, Consumer Behavior - General, Business & Economics / Advertising & Promotion, Business & Economics / Marketing / Research, Business & Economics/Advertising & Promotion, Business & Economics/Consumer Behavior - GeneralShowing 6 featured editions. View all 6 editions?
Book Details
Edition Notes
Includes bibliographical references and index
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The Physical Object
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- Created September 27, 2008
- 15 revisions
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August 26, 2024 | Edited by MARC Bot | import existing book |
November 15, 2023 | Edited by MARC Bot | import existing book |
March 8, 2023 | Edited by MARC Bot | import existing book |
November 12, 2022 | Edited by ImportBot | import existing book |
September 27, 2008 | Created by ImportBot | Imported from Miami University of Ohio MARC record |