"Written by noted design authority Richard Hollis, this illustrated volume looks at the "Neue Grafik," or "Swiss style," as it was developed by such designers as Theo Ballmer, Max Bill, Adrian Frutiger, Karl Gerstner, Armin Hofmann, Ernst Keller, Herbert Matter, Josef Muller-Brockmann, and Jan Tschichold. The style of these artists was admired worldwide for its formal discipline, in which designers organized images and text into geometrical grids. Adopted internationally, the grid and sans serif typefaces such as Helvetica became the classic emblems of Swiss graphic design. Showcasing design work across a range of media, including posters, magazines, exhibition displays, brochures, advertisements, books, and film, this book shows how many of the Swiss designers' modernist elements remain an indispensable part of today's graphic language."--Book jacket.
Previews available in: English
Subjects
Places
Times
| Edition | Availability |
|---|---|
1
Swiss Graphic Design: The Origins and Growth of an International Style, 1920-1965
April 28, 2006, Yale University Press
Hardcover
in English
0300106769 9780300106763
|
zzzz
|
2
Swiss graphic design: the origins and growth of an international style, 1920-1965
2006, Yale University Press
in English
|
zzzz
|
|
3
Swiss graphic design: the origins and growth of an international style 1920-1965
2006, Laurence King
in English
1856694755 9781856694759
|
zzzz
|
4
Swiss graphic design: the origins and growth of an international style, 1920-1965
2006, Laurence King
in English
1856694755 9781856694759
|
aaaa
|
Book Details
Edition Notes
Includes bibliographical references and index.
Classifications
External Links
The Physical Object
Edition Identifiers
Work Identifiers
Community Reviews (0)
Lists
Wikipedia citation
Copy and paste this code into your Wikipedia page.
{{cite book|author=Richard Hollis |date=2006 |title=Swiss graphic design |url=https://archive.org/details/swissgraphicdesi0000holl |publication-place=London |publisher=Laurence King |isbn=978-1-85669-475-9 |lccn=2005936446 |ol=16338399M}}