An edition of Strategic brand management (1992)

Strategic brand management

new approaches to creating and evaluating brand equity

by

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Cover of: Strategic brand management by Jean-Noël Kapferer
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Last edited by MARC Bot
July 15, 2024 | History
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An edition of Strategic brand management (1992)

Strategic brand management

new approaches to creating and evaluating brand equity

by

  • 0 Ratings
  • 1 Want to read
  • 0 Currently reading
  • 0 Have read

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Publish Date
Publisher
Free Press, Maxwell Macmillan Canada
Language
English
Pages
341

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Previews available in: English

Subjects
Brand name products, Management, Product management, Branding (Marketing), Strategic planning

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Edition Availability
Cover of: Strategic brand management
Strategic brand management: new approaches to creating and evaluating brand equity
1995, Kogan Page [for] Les Éditions d'Organisation
in English
Libraries near you: WorldCat
Cover of: Strategic brand management
Strategic brand management: new approaches to creating and evaluating brand equity
1994, Free Press, Maxwell Macmillan Canada
in English
Libraries near you: WorldCat
Cover of: Strategic brand management
Strategic brand management: new approaches to creating and evaluating brand equity
1992, Kogan Page, Les Editions d'Organisation
in English
Libraries near you: WorldCat
Cover of: Strategic brand management
Strategic brand management: new approaches to creating andevaluating brand equity
1992, Kogan Page, Les Editions d'Organisation
in English
Libraries near you: WorldCat
Cover of: Strategic brand management
Strategic brand management: new approaches to creating and evaluating brand equity
1992, Kogan Page
in English

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Book Details

Edition Notes

Includes bibliographical references (p. 309-319) and index.

Published in
New York, Toronto

Classifications

Dewey Decimal Class
658.8/343
Library of Congress
HD69.B7 K37 1994

The Physical Object

Pagination
v, 341 p. :
Number of pages
341

ID Numbers

Open Library
OL1430983M
Internet Archive
strategicbrandma00kapf_0
ISBN 10
0029170451
LCCN
93042424
OCLC/WorldCat
29389852
Library Thing
114157
Goodreads
1516107

Source records

Scriblio MARC record
Ithaca College Library MARC record
Internet Archive item record
Library of Congress MARC record
marc_columbia MARC record

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History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
July 15, 2024 Edited by MARC Bot import existing book
November 17, 2020 Edited by MARC Bot import existing book
July 31, 2014 Edited by ImportBot import new book
April 5, 2014 Edited by ImportBot Added IA ID.
April 1, 2008 Created by an anonymous user Imported from Scriblio MARC record