An edition of Strategic brand management (1992)

Strategic brand management

new approaches to creating and evaluating brand equity

by

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Strategic brand management
Jean-Noël Kapferer
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Last edited by WorkBot
December 15, 2009 | History
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An edition of Strategic brand management (1992)

Strategic brand management

new approaches to creating and evaluating brand equity

by

  • 0 Ratings
  • 1 Want to read
  • 0 Currently reading
  • 0 Have read

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Publish Date
Publisher
Kogan Page
Language
English

Buy this book

Previews available in: English

Subjects
Brand name products, Management, Product management, Branding (Marketing), Strategic planning

Showing 5 featured editions. View all 5 editions?

Edition Availability
Cover of: Strategic brand management
Strategic brand management: new approaches to creating and evaluating brand equity
1995, Kogan Page [for] Les Éditions d'Organisation
in English
Libraries near you: WorldCat
Cover of: Strategic brand management
Strategic brand management: new approaches to creating and evaluating brand equity
1994, Free Press, Maxwell Macmillan Canada
in English
Libraries near you: WorldCat
Cover of: Strategic brand management
Strategic brand management: new approaches to creating and evaluating brand equity
1992, Kogan Page, Les Editions d'Organisation
in English
Libraries near you: WorldCat
Cover of: Strategic brand management
Strategic brand management: new approaches to creating and evaluating brand equity
1992, Kogan Page
in English
  • Not in Library
Cover of: Strategic brand management
Strategic brand management: new approaches to creating andevaluating brand equity
1992, Kogan Page, Les Editions d'Organisation
in English
Libraries near you: WorldCat

Add another edition?

Book Details

Edition Notes

Translated from the French by Philip Gibbs.

Published in
London

ID Numbers

Open Library
OL20834008M

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December 15, 2009 Edited by WorkBot link works
October 30, 2008 Created by ImportBot Imported from Talis record