An edition of Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications (1997)

Advertising, promotion, and supplemental aspects of integrated marketing communications

4th ed.

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Cover of: Advertising, promotion, and supplemental aspects of integrated marketing communications by Terence A. Shimp
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  • ★★★★★ 5.00 ·
  • 2 Ratings
  • 11 Want to read
  • 1 Currently reading
  • 2 Have read
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Last edited by MARC Bot
November 24, 2020 | History
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An edition of Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications (1997)

Advertising, promotion, and supplemental aspects of integrated marketing communications

4th ed.

by

  • ★★★★★ 5.00 ·
  • 2 Ratings
  • 11 Want to read
  • 1 Currently reading
  • 2 Have read

This edition doesn't have a description yet. Can you add one?

Publish Date
Publisher
Dryden Press
Language
English
Pages
589

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Previews available in: English

Subjects
Communication in marketing, Communicatie, Marketing, Ventes, Marketing direct, Sales promotion, Advertising, Publicité, Promotion, Direct marketing, Reclame, Communication en marketing, Business & economics, Advertising & promotion

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Edition Availability
Cover of: Advertising, promotion & supplemental aspects of integrated marketing communications
Advertising, promotion & supplemental aspects of integrated marketing communications
2003, Thomson South-Western
in English - 6th ed.
Libraries near you: WorldCat
Cover of: Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications
Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications
July 2, 2002, South-Western College Pub
Hardcover in English - 6 edition
Libraries near you: WorldCat
Cover of: Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications
Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications
July 2, 2002, South-Western College Pub
in English
Libraries near you: WorldCat
Cover of: Advertising, promotion & supplemental aspects of integrated marketing communications
Advertising, promotion & supplemental aspects of integrated marketing communications
2000, Dryden Press
in English - 5th ed.
Libraries near you: WorldCat
Cover of: Advertising, promotion, and supplemental aspects of integrated marketing communications
Advertising, promotion, and supplemental aspects of integrated marketing communications
1997, Dryden Press
in English - 4th ed.
  • Not in Library
Libraries near you: WorldCat

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Book Details

Edition Notes

Includes bibliographical references and index.
Rev. ed. of: Promotion management & marketing communications. 3rd ed. c1993.

Published in
Fort Worth
Series
The Dryden Press series in marketing

Classifications

Dewey Decimal Class
658.8/2
Library of Congress
HF5415.123 .S54 1997

The Physical Object

Pagination
xxiv, 589 p. :
Number of pages
589

ID Numbers

Open Library
OL1022631M
ISBN 10
0030103525
LCCN
96085295
Library Thing
114073

Source records

Library of Congress MARC record

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History

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November 24, 2020 Edited by MARC Bot import existing book
July 31, 2010 Edited by IdentifierBot added LibraryThing ID
April 13, 2010 Edited by Open Library Bot Linked existing covers to the edition.
December 8, 2009 Edited by ImportBot link works
April 1, 2008 Created by an anonymous user Imported from Scriblio MARC record