| Record ID | marc_loc_2016/BooksAll.2016.part25.utf8:124366710:1138 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part25.utf8:124366710:1138?format=raw |
LEADER: 01138cam a2200301 a 4500
001 96085295
003 DLC
005 20150822082925.0
008 960726s1997 txua b 001 0 eng
010 $a 96085295 $z 96085327
020 $a0030103525
040 $aDLC$cDLC$dDLC
050 00 $aHF5415.123$b.S54 1997
082 00 $a658.8/2$221
100 1 $aShimp, Terence A.
245 10 $aAdvertising, promotion, and supplemental aspects of integrated marketing communications /$cTerence A. Shimp.
250 $a4th ed.
260 $aFort Worth :$bDryden Press,$cc1997.
300 $axxiv, 589 p. :$bcol. ill. ;$c27 cm.
440 4 $aThe Dryden Press series in marketing
500 $aRev. ed. of: Promotion management & marketing communications. 3rd ed. c1993.
504 $aIncludes bibliographical references and index.
650 0 $aCommunication in marketing.
650 0 $aSales promotion.
650 0 $aAdvertising.
650 0 $aDirect marketing.
700 1 $aShimp, Terence A.$tPromotion management & marketing communications.
856 41 $3Table of contents only$uhttp://www.loc.gov/catdir/enhancements/fy1514/96085295-t.html