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Last edited by RenameBot
August 27, 2008 | History
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Giep Franzen

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7 works Add another?

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  • Cover of: Science and Art of Branding

    First published in 2008 4 editions in 1 language
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  • Cover of: The mental world of brands: mind, memory, and brand success

    First published in 2001 2 editions in 1 language
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  • Cover of: Advertising Effectiveness

    First published in 1994 1 edition in 1 language — 1 previewable
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  • Cover of: Brands & Advertising: How advertising effectiveness influences brand equity

    First published in 1999 1 edition — 1 previewable
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  • Cover of: Hoe reclame echt werkt: bevindingen uit empirisch onderzoek

    First published in 1992 1 edition in 1 language
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  • Cover of: Mensen, produkten en reclame: een handboek voor strategische reclameplanning

    First published in 1981 1 edition in 1 language
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  • Cover of: The science and art of branding

    First published in 2009 1 edition in 1 language — 1 previewable
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We need a photo of Giep Franzen

Subjects
Advertising, Brand name products, Consumer behavior, Management, Psychological aspects, Psychological aspects of Advertising, Social values, Advertising -- Research, Advertising industry, Brand name products -- Research, Branding, Branding (Marketing), Case studies, Comportement, Consommateurs, Consommateurs -- Comportement -- Recherche, Consumer behavior -- Research, Cultural studies, Gestion, Markenartikel, Markenpolitik, Marketing, Marketing research, Marketing, management, Memory

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ID Numbers

  • OLID: OL746742A

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History

Download catalog record: RDF / JSON
August 27, 2008 Edited by RenameBot fix author name
April 1, 2008 Created by an anonymous user initial import