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Gary L. Lilien

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1946

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Marketing engineering: computer-assisted marketing analysis and planning

by Gary L. Lilien and Arvind Rangaswamy First published in 1997 — 6 editions
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Tutorial to accompany Marketing engineering, computer-assisted marketing analysis and planning

by Gary L. Lilien and Arvind Rangaswamy First published in 1998 — 2 editions

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Marketing models

by Gary L. Lilien First published in 1992 — 2 editions
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Research traditions in marketing

by Gary L. Lilien and Bernard Pras First published in 1994 — 2 editions

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How many dollars for industrial advertising?: research in progress (ADVISOR Project)

by Gary L. Lilien
First published in 1974 — 2 editions
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Marketing Management and Strategy: Marketing Engineering Applications, Second Edition

by Gary L. Lilien and Arvind Rangaswamy First published in 2002 — 1 edition

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New Product and Brand Management: Marketing Engineering Applications, Second Edition

by Gary L. Lilien and Arvind Rangaswamy First published in 2002 — 1 edition

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Principles of Marketing Engineering

by Gary L. Lilien, Arvind Rangaswamy, and Arnaud De Bruyn First published in 2007 — 1 edition
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New Product and Brand Management: Marketing Engineering Applications, Second Edition

by Gary L. Lilien and Arvind Rangaswamy First published in 2002 — 1 edition

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ADVISOR 1: a descriptive model of advertising budgeting for industrial products

by Gary L. Lilien First published in 1978 — 1 edition
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diffusion of photovoltaics: background, modeling and initial reaction of the agricultural-irrigation sector

by Gary L. Lilien First published in 1978 — 1 edition

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Do European industrial marketers budget differently?: an international comparison via the advisor model

by Gary L. Lilien First published in 1981 — 1 edition
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Marketing decision making: a model-building approach

by Gary L. Lilien First published in 1983 — 1 edition
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Marketing management and strategy: marketing engineering applications

by Gary L. Lilien First published in 1999 — 1 edition
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marketing mix: progress and prospects

by Gary L. Lilien First published in 1983 — 1 edition

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Marketing Mix Analysis With Lotus 1 2 3 Including Disk

by Gary L. Lilien First published in 1986 — 1 edition
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A marketing promotion model with word of mouth effects

by Gary L. Lilien First published in 1978 — 1 edition
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Marketing Research: Marketing Engineering Applications

by Gary L. Lilien First published in 1999 — 1 edition
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A model for allocating retail outlet building resources across market areas

by Gary L. Lilien First published in 1974 — 1 edition
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A model for manpower management

by Gary L. Lilien First published in 1974 — 1 edition
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1946

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OLID: OL391273A

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Created April 1, 2008
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September 2, 2008	Edited by RenameBot	fix author name
April 1, 2008	Created by an anonymous user	initial import

Gary L. Lilien

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