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Pessemier, Edgar A.

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1922

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Pretesting the acceptance of innovations

by Pessemier, Edgar A. First published in 1979 — 1 edition

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Profiles of market segments and product competitive structures

by Pessemier, Edgar A. First published in 1973 — 1 edition

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Retail patronage behavior

by Pessemier, Edgar A. First published in 1980 — 1 edition

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Single subject discriminant configurations

by Pessemier, Edgar A. First published in 1973 — 1 edition

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Stochastic properties of changing preferences

by Pessemier, Edgar A. First published in 1977 — 1 edition

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Store image and positioning

by Pessemier, Edgar A. First published in 1979 — 1 edition

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STRATOP: a model for designing effective product and communication strategies

by Pessemier, Edgar A. First published in 1974 — 1 edition

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A taxonomy of magazine readership applied to problems in marketing strategy and media selection

by Pessemier, Edgar A. First published in 1967 — 1 edition

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Tying marketing science with marketing practice: research directions, applications needs

by Pessemier, Edgar A. First published in 1977 — 1 edition

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Understanding and analyzing contingency data

by Pessemier, Edgar A. First published in 1978 — 1 edition

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Varied consumer behavior, an empirical study

by Pessemier, Edgar A. First published in 1981 — 1 edition

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Applications of the sciences in marketing management

by Frank Myron Bass, King, Charles W., and Pessemier, Edgar A. First published in 1968 — 1 edition

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The management of grocery inventories in supermarkets

by Pessemier, Edgar A. First published in 1960 — 1 edition

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Applications of the sciences in marketing management.

by Frank Myron Bass, King, Charles W., and Pessemier, Edgar A. First published in 1968 — 1 edition
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OLID: OL145026A

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Created April 1, 2008
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