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In this eye-opening exploration, author and psychologist Michael Shermer uncovers the evolutionary roots of our economic behavior. Drawing on the new field of neuroeconomics, Shermer investigates what brain scans reveal about bargaining, snap purchases, and establishing trust in business. He scrutinizes experiments in behavioral economics to understand why people hang on to losing stocks, why negotiations disintegrate into tit-for-tat disputes, and why money does not make us happy. He brings together astonishing findings from psychology, biology, and other sciences to describe how our tribal ancestry makes us suckers for brands, why researchers believe cooperation unleashes biochemicals similar to those released during sex, why free trade promises to build alliances between nations, and how even capuchin monkeys get indignant if they don't get a fair reward for their work.--From publisher description.
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Previews available in: English
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1
The mind of the market: how biology and psychology shape our economic lives
2008, Henry Holt and Company
in English
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2
The mind of the market: compassionate apes, competitive humans, and other tales from evolutionary economics
2008, Times Books
in English
- 1st ed.
0805078320 9780805078329
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3
The Mind of the Market: Compassionate Apes, Competitive Humans, and Other Tales from Evolutionary Economics
December 26, 2007, Times Books
Hardcover
in English
0805078320 9780805078329
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Book Details
Published in
New York
Table of Contents
Edition Notes
Includes bibliographical references (p. [263]-293) and index.
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Feedback?August 14, 2020 | Edited by ImportBot | import existing book |
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