An edition of The Culting of Brands
(2004)
The Culting of Brands
When Customers Become True Believers
by Douglas Atkin
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"Atkin argues that people become addicted to "cult brands" for more or less the same reasons that people become committed to cults. In The Culting of Brands, he explains how companies have fueled such unshakable allegiance." "The Culting of Brands includes interviews with current and former cult members, and some of today's most creative marketers. The book makes the connection between religion and consumerism, beliefs and buying instincts."--BOOK JACKET.
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Previews available in: English
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| Edition | Availability |
|---|---|
1
The Culting of Brands: Turn Your Customers into True Believers
May 31, 2005, Portfolio Trade, Portfolio
Paperback
in English
1591840961 9781591840961
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2
The Culting of Brands: When Customers Become True Believers
June 3, 2004, Portfolio Hardcover
Hardcover
in English
1591840279 9781591840275
|
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Libraries near you:
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| August 11, 2024 | Edited by MARC Bot | import existing book |
| March 7, 2023 | Edited by MARC Bot | import existing book |
| August 13, 2020 | Edited by ImportBot | import existing book |
| August 1, 2020 | Edited by ImportBot | import existing book |
| December 10, 2009 | Created by WorkBot | add works page |