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E-mail seems like a terrific marketing tool -- until you think about all that spam clogging up your own inbox. But of course YOUR message isn't spam. So how do you use e-mail to market without becoming a spammer? Done properly, e-mail marketing is highly effective. E-Mail Marketing For Dummies can help you send your message to the inboxes of the world while observing professional standards, improving your deliverability, and executing your e-mail marketing strategy in line with current laws. You'll discover the secrets to creating professional and inviting e-mail messages, locating receptive respondents, tracking the results, and finding out whether your program is working. You'll be able to: Combine e-mail with other marketing media Develop a winning strategy, build a quality e-mail list, and find success Comply with anti-spam laws Set reasonable objectives Decide whether to use an e-mail service provider Brand your e-mails Build relationships with your customers Increase your "open" rate and find out who's actually opening your e-mails Use e-mail to improve search engine optimization And if you're not a bona fide, pocket-protector-carrying geek, this book is perfect. It's written for business people who need to get return on their time as well as their marketing efforts. Whether you read it straight through or dive right into the part you need most, E-Mail Marketing For Dummies is all about using e-mail to help your business prosper.
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Previews available in: English
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E-Mail Marketing For Dummies
2008, John Wiley & Sons, Ltd.
Electronic resource
in English
0470251786 9780470251782
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E-Mail Marketing For Dummies
November 19, 2007, For Dummies
Paperback
in English
0470190876 9780470190876
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Includes index.
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Feedback?October 17, 2020 | Edited by MARC Bot | import existing book |
July 22, 2019 | Edited by MARC Bot | remove fake subjects |
December 4, 2010 | Edited by Open Library Bot | Added subjects from MARC records. |
June 17, 2010 | Edited by ImportBot | add details from OverDrive |
December 10, 2009 | Created by WorkBot | add works page |