Generation "P"
by Viktor Olegovich Pelevin
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"The collapse of the Soviet Union has opened up a vast market ripe for exploitation. Everybody wants a piece of the action. But how do you sell things to a generation that grew up with just one brand of cola? Enter Tartarsky, the hero of Homo Zapiens, a lowly shop assistant who is hired as an advertising copywriter and discovers a hidden talent for devising home-grown alternatives to Western ads.
Tartarsky is propelled into a world of gangsters, spin doctors, and drug dealers, fueled by cocaine and hallucinogenic mushrooms. But as his fortunes soar, reality soon loosens its grip. Who is the boss - man or his television set? When advertisers talk about "twisting reality," do they mean it quite literally? And what exactly does go on at the Institute of Apiculture?"--BOOK JACKET.
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Translation of: Generation "P."
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| November 14, 2023 | Edited by MARC Bot | import existing book |
| October 8, 2021 | Edited by ImportBot | import existing book |
| August 6, 2021 | Edited by New York Times Bestsellers Bot | Add NYT review links |
| February 5, 2014 | Edited by J R Gibson | merge authors |
| October 17, 2009 | Created by WorkBot | add works page |