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"The collapse of the Soviet Union has opened up a vast market ripe for exploitation. Everybody wants a piece of the action. But how do you sell things to a generation that grew up with just one brand of cola? Enter Tartarsky, the hero of Homo Zapiens, a lowly shop assistant who is hired as an advertising copywriter and discovers a hidden talent for devising home-grown alternatives to Western ads.
Tartarsky is propelled into a world of gangsters, spin doctors, and drug dealers, fueled by cocaine and hallucinogenic mushrooms. But as his fortunes soar, reality soon loosens its grip. Who is the boss - man or his television set? When advertisers talk about "twisting reality," do they mean it quite literally? And what exactly does go on at the Institute of Apiculture?"--BOOK JACKET.
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Book Details
Edition Notes
"Originally published in Russian as Generation II" -- T.p. verso.
"First published in Great Britain as Babylon by Faber and Faber, 2000." -- T.p. verso.
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- Created December 20, 2008
- 6 revisions
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February 5, 2014 | Edited by J R Gibson | merge authors |
August 19, 2010 | Edited by IdentifierBot | added LibraryThing ID |
August 3, 2010 | Edited by WorkBot | merge works |
April 16, 2010 | Edited by bgimpertBot | Added goodreads ID. |
December 20, 2008 | Created by ImportBot | Imported from University of Toronto MARC record. |