The Eternal E-Customer
How Emotionally Intelligent Interfaces Can Create Long-Lasting Customer Relationship
by Bryan Bergeron and Ray Kurzweil
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"Emotionally Intelligent Interface (EII) designer Dr. Bryan Bergeron in this book explains why EIIs are such a critical factor for ecommerce success - and how to take advantage of today's EII technology to more effectively build long and lasting customer relationships.".
"EIIs act as portals into customer wants and needs. The interface is driven by data from previous interactions and explicit customer preferences, and is based on customer profiles. Amazon, The Sharper Image, and Lands End all demonstrate the effectiveness of EII technology by deploying several key techniques that help to satisfy and retain customers."--BOOK JACKET.
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Customer loyalty, Internet marketingShowing 1 featured edition. View all 1 editions?
| Edition | Availability |
|---|---|
1
The Eternal E-Customer: How Emotionally Intelligent Interfaces Can Create Long-Lasting Customer Relationship
October 27, 2000, McGraw-Hill Companies
in English
007136479X 9780071364799
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- Created April 29, 2008
- 9 revisions
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| July 14, 2024 | Edited by MARC Bot | import existing book |
| December 10, 2022 | Edited by ImportBot | import existing book |
| August 3, 2020 | Edited by MARC Bot | add LCCN |
| July 29, 2020 | Edited by MARC Bot | import existing book |
| April 29, 2008 | Created by an anonymous user | Imported from amazon.com record |