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Guerrilla Marketing Research destroys the myth that only big companies can afford marketing research. This book focuses on why small and mid-sized businesses can benefit from conducting focus groups and surveys - and how they can do it for far less than they think.This compelling and easy to read book will take readers on a fascinating journey through one of the most misunderstood and under-utilized marketing techniques. The secrets unveiled and the tips offered will benefit the most sceptical business owner, manager or entrepreneur as to the value of marketing research.
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Previews available in: English
Showing 4 featured editions. View all 4 editions?
Edition | Availability |
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1
Guerrilla Marketing Research: Marketing Research Techniques That Can Help Any Business Make More Money
September 1, 2007, Kogan Page
Paperback
in English
- New in Paper ed. edition
0749450894 9780749450892
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2
Guerrilla Marketing Research
2006, Kogan Page Publishers
Electronic resource
in English
0749448571 9780749448578
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3
Guerrilla Marketing Research: Marketing Research Techniques That Can Help Any Bu
2006, Kogan Page, Limited
in English
1280473894 9781280473890
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zzzz
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4
Guerrilla marketing research: marketing research techniques that can help any business make more money
2006, Kogan Page
in English
0749445742 9780749445744
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aaaa
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Book Details
Edition Notes
Includes index.
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