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Branded Entertainment explains how product placement, a long-time phenomenon in films, has gone beyond this to now embrace all media. Citing examples from film, to music video, to computer games, the author explains the: history and development of product placement; advantages of this form of brand advertising; methods employed by different brands. Most importantly, Branded Entertainment discusses the future possibilities for using this form of promotion to recreate an emotional connection with customers and exploiting the opportunities afforded by advances in technology to spread the message across multimedia channels.
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Previews available in: English
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Edition | Availability |
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1
Branded entertainment: product placement and brand strategy in the entertainment business
2009, Kogan Page
in English
- 1st paperback ed.
0749453370 9780749453374
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2
Branded Entertainment
2007, Kogan Page Publishers
Electronic resource
in English
0749451432 9780749451431
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3
Branded Entertainment: Product Placement & Brand Strategy in the Entertainment Business
May 1, 2007, Kogan Page
Hardcover
in English
0749449403 9780749449407
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Book Details
First Sentence
"When we study the origins of product placement, we generally think of the pioneering, often hesitant applications that were to be found in cinema more than a hundred years ago."
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Feedback?August 1, 2020 | Edited by ImportBot | import existing book |
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