An edition of Publicité est dans le film (2007)

Branded Entertainment

Product Placement & Brand Strategy in the Entertainment Business

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Cover of: Branded Entertainment by Jean-Marc Lehu, Jean-Marc Lehu
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Last edited by MARC Bot
April 20, 2025 | History
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An edition of Publicité est dans le film (2007)

Branded Entertainment

Product Placement & Brand Strategy in the Entertainment Business

by

  • 1 Want to read

Branded Entertainment explains how product placement, a long-time phenomenon in films, has gone beyond this to now embrace all media. Citing examples from film, to music video, to computer games, the author explains the: history and development of product placement; advantages of this form of brand advertising; methods employed by different brands. Most importantly, Branded Entertainment discusses the future possibilities for using this form of promotion to recreate an emotional connection with customers and exploiting the opportunities afforded by advances in technology to spread the message across multimedia channels.

Publish Date
Publisher
Kogan Page
Language
English
Pages
266

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Previews available in: English

Subjects

Branding (Marketing), Business, Nonfiction, Product management, Product placement in mass media, Advertising media planning, Strategic planning
Edition Availability
Cover of: Branded entertainment
Branded entertainment: product placement and brand strategy in the entertainment business
2009, Kogan Page
in English - 1st paperback ed.
Cover of: Branded Entertainment
Branded Entertainment
2007, Kogan Page Publishers
Electronic resource in English
Cover of: Branded Entertainment
Branded Entertainment: Product Placement & Brand Strategy in the Entertainment Business
May 1, 2007, Kogan Page
Hardcover in English

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Book Details

First Sentence

"When we study the origins of product placement, we generally think of the pioneering, often hesitant applications that were to be found in cinema more than a hundred years ago."

Classifications

Library of Congress
HF6146.P78, HF6146.P78 L4413 2007, HF6146.P78 L43 2007

The Physical Object

Format
Hardcover
Number of pages
266
Dimensions
9.2 x 6.4 x 1.1 inches
Weight
1.3 pounds

Edition Identifiers

Open Library
OL7967711M
ISBN 10
0749449403
ISBN 13
9780749449407
LCCN
2007003323
OCLC/WorldCat
80460937
Library Thing
5367978
Amazon ID (ASIN)
Goodreads
896100

Work Identifiers

Work ID
OL5840630W

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Download catalog record: RDF / JSON / OPDS | Wikipedia citation
April 20, 2025 Edited by MARC Bot import existing book
March 28, 2025 Edited by ImportBot Redacting ocaids
May 28, 2023 Edited by MARC Bot import existing book
March 8, 2023 Edited by MARC Bot import existing book
April 29, 2008 Created by an anonymous user Imported from amazon.com record